April 2026 Group Learning: Making it Stick - From Random Acts to Real Adoption
Published on May 6, 2026
Tired of seeing AI tools launched… and then ignored? Many marketing teams get a half-day training (if that!) and are expected to magically transform how they work. This session is for leaders ready to move beyond random acts of AI. You’ll learn how to set the tone for change, build an AI adoption strategy that sticks, and walk away with a practical playbook you can tailor to your team. Based on real-world challenges, we’ll dig into what works, what doesn’t, and how to turn AI enthusiasm into everyday impact.
Join us to learn:
- How to move from tool experimentation to standardized team workflows that stick.
- Ways to identify cultural and technical friction and the leadership nudges that clear the path.
- Simple methods for tracking AI integration and proving the shift from time saved to higher-value output.
You’ll leave with where to focus your energy right now, and how to set a strategic path for the next skills you need in 2026.
Your instructors:
Catherine Richards is an enterprise AI strategist specializing in growth, transformation, and responsible AI use. With a proven track record leading strategies at Adobe, VMware, and Dell Technologies, she pushes AI to deliver beyond efficiencies and cost savings. As a VMware's award-winning Marketing AI Council member, she helped deploy generative AI across a global marketing organization in six months. Catherine translates complex technical concepts into actionable business insights, bridging the gap between technical experts and decision-makers.
Bob Mitton is an AI Change Management Strategist and former Director of Product Marketing and has a proven track record of building and scaling AI initiatives within global organizations. His expertise in content and messaging ensures your AI strategy resonates with stakeholders and drives adoption. As a member of VMware's award-winning AI Council, Bob ensured seamless AI integration through effective change management strategies and fostering organizational alignment.
About Group Learnings: These sessions will take place via Zoom nearly every month and will be 60 minutes long. In addition to a presentation from a credentialed instructor, there will be an interactive/Q&A portion toward the end of the session. If you are unable to join the live program, an on-demand recording will be made available post-event (along with presentation slides).