June 2026 Group Learning: Creating Discoverable Narratives: Building Brand Stories That Surface Everywhere Audiences Search, Scroll and Ask
Published on July 1, 2026
Watch our June session,“Creating Discoverable Narratives: Building Brand Stories That Surface Everywhere Audiences Search, Scroll and Ask” with Dan Mazei.
As audiences shift from traditional search engines to social discovery, AI assistants, native platform search and conversational interfaces, communicators face a new challenge: ensuring their stories can actually be found, interpreted and trusted across every channel. Today’s most effective narratives aren’t just well-written — they’re discoverable by design.
Join us for a Group Learning session exploring how communications teams can build holistic brand storytelling ecosystems that surface naturally wherever audiences consume information — from Google and LinkedIn to TikTok, YouTube and AI-powered tools like ChatGPT and Perplexity.
This session will unpack how discoverability is changing in the age of AI-driven information retrieval and what communicators must do now to adapt content strategy, messaging architecture and editorial planning accordingly.
Join us to disccus:
- The New Discovery Landscape: How audience behavior is shifting from keyword search to conversational and social discovery.
- Building Narratives That Surface: Structuring messaging and content ecosystems for visibility across platforms and AI-driven experiences.
- The Human Advantage: Why originality, perspective and editorial judgment matter more than ever in an AI-saturated landscape.
Your instructor: As the founder of Tangled Roots, Dan Mazei is a seasoned consumer marketing executive with more than 20 years of experience building brands, launching category-defining products, and connecting companies with new and highly engaged audiences through a blend of strategic insight, creativity, and bold execution. Throughout his career, he has led global marketing and communications teams of more than 30 people, managed budgets exceeding $50 million, and overseen public relations, social media, content, paid media, and internal communications initiatives for some of the world’s most recognizable brands. Mazei has driven transformative campaigns and business results at companies including Tinder, Activision Blizzard, Reebok, Ford Motor Company, Nintendo, and esports betting platform unikrn, where he helped launch an entirely new form of sports wagering. Known for his people-first leadership philosophy and ability to navigate complex business, cultural, and geopolitical challenges, he has consistently delivered measurable growth in brand visibility, engagement, customer loyalty, and market impact while mentoring the next generation of marketing leaders.
About Group Learnings: These sessions will take place via Zoom nearly every month and will be 60 minutes long. In addition to a presentation from a credentialed instructor, there will be an interactive/Q&A portion toward the end of the session. If you are unable to join the live program, an on-demand recording will be made available post-event (along with presentation slides).
This course is provided to Council members by Ragan Training. For more access to micro-courses, deep dives and industry-leading training and development, go to Ragan Training.