July 2026 Group Learning: From Crisis to Opportunity: Managing Your Messaging
Watch our July session,“From Crisis to Opportunity: Managing Your Messaging” with Lynn Smith.
Communicators are earning a larger voice in the C-suite by helping organizations navigate complexity and manage an ever-growing list of potential and actual crises. In this interactive session, former national news anchor Lynn Smith will explore what separates organizations that merely survive a crisis from those that emerge stronger because of it.
Using real-world examples, she'll unpack how leaders can create connection, credibility and confidence under pressure. Lynn will share practical strategies for responding to stakeholders based on their level of engagement and emotional response to defuse tension, build trust and create productive dialogue during high-stakes situations.
This session will help you:
- Understand how the role of communicators is evolving and why crisis leadership increasingly creates opportunities for strategic influence.
- Analyze real-world examples of effective crisis communication and identify the messaging choices that helped leaders regain trust and credibility.
- Apply a framework to engage modern stakeholders more effectively and respond with confidence during challenging conversations.
Your instructor: As a veteran network news anchor with 15 years of experience at NBC News, CNN Headlines News, and MSNBC, Lynn Smith provides elite communication coaching that transforms subject matter experts into influential business leaders. Her proven methodology combines insider media expertise with executive presence training, helping you command attention whether you're speaking to cameras, shareholders, or your team. Through personalized coaching sessions, you'll master the proven techniques she's developed from conducting thousands of high-stakes interviews, learning to deliver complex messages with unshakeable clarity and confidence.
About Group Learnings: These sessions will take place via Zoom nearly every month and will be 60 minutes long. In addition to a presentation from a credentialed instructor, there will be an interactive/Q&A portion toward the end of the session. If you are unable to join the live program, an on-demand recording will be made available post-event (along with presentation slides).