Comms That Calm: Messaging Strategies That Resonate & Reassures Amid Uncertainty

When layoffs, M&As, or corporate restructures hit, employees are flooded with questions and fears, while leaders scramble to preserve trust and momentum. In these moments, communications become a lifeline to handle shifting employee mindsets.

Drawing from personal experience on both sides of the table, a leader driving restructuring decisions and as an employee impacted by them, you’ll learn the lessons and hard-earned strategies for navigating the realities of change. This presentation and audience-driven conversation will inspire you to confidently lean into chaos and lead proactively through uncertainty. You’ll learn:

• Proactive comms strategies: How to design transparent communication plans that give employees early awareness of organizational changes, with clear guidance on messaging, timing and available resources to include for employee support.  
• Balance the messaging: Best practices on communicating the tough realities of business decisions while still reinforcing purpose, vision and values to maintain employee trust and continued commitment.
• Support teams through transition: Strategies for addressing employees thoughtfully while maintaining cultural consistency even after an organizational shake-up.  
• Real talk: Bring your burning questions to this safe space if you are looking for advice and insights from your peers and fellow-thought leaders in the room.

Speaker:

Lauren Stephens, executive director, internal communications, MGM Resorts International

This course is provided to Council members by Ragan Training. For more access to micro-courses, deep dives and industry-leading training and development, go to Ragan Training.